My remediation this week is based on the concept of the walled garden whose role is extracting value that is generated by its users who don’t have the same access to data. The garden ‘owner’ (Facebook, Amazon, Apple, Netflix, Google) controls how we use the content that is tied to the garden.
The walled garden leverages from user participation to extract patterns of behaviour and monetising from the ‘product’ that they see in their users. There is no equal relationship between nodes and platforms, they are simply exploitative and extractive in nature. Economy based on behavioural data that is emerging, everyone who uses views the platforms as a product but in reality, we are the product, our behavioural data is a product for the companies that are running these.
“You are not a node on the internet equal to all other nodes you are a client working inside a proprietary device.” – Bruce Sterling, What a feeling! 2013
Walled gardens and information stacks don’t want their users to question or ask why their data is being used. The question being, what is the payoff for companies that get free access to these platforms and user data?
More on walled gardens: https://www.forbes.com/sites/sachinkamdar/2015/10/18/3-things-about-walled-gardens-that-drive-digital-publishers-up-the-wall/#48849fff4aae
chats with chels 