In addition to the iterations discussed in the beta video, there are some other iterations and content that we’ve created that are important to the project:
We hosted a giveaway where we were gave our users the chance to win their choice of 3 of our recipes made by us and delivered to them. This made the giveaway only available to people in our area which is something we will try to improve on our next giveaway to be inclusive to all our followers. Our giveaway gave us a follower growth of almost 80 people and was a really good way of gaining new users.
We’ve also integrated pictures of us on the page because we wanted to our users to relate to our page to our faces and feel like they’re connected to us. It also helps to relate a frame of authenticity. We post a picture from a photo shoot we did together (so the pictures are ready to go in advance) and we use this post to engage with users. Up to today, we’ve promoted previous recipes, discussed goals, promoted R U OK Day among others through these posts. When we started these, we were just going to post them every few rows or so but they gained really good insights and engagement from users (just as good as recipes, some better) so we iterated this process to once a week.
Our content schedule now suits our time management better and also looks more aesthetically pleasing and works well with our goal of authenticity framing.
On the left (most recent feed) you can see its planned with lunchbox and workouts in one row, quotes and recipes in another and personal pics and recipes in the other creating a pattern.
Our concept did change based on some feedback from users. We changed from being just healthy recipes to more balanced recipes and lifestyle with workouts included rather than just recipes. Our original goal was to just share our recipes but due to user feedback from poll results this changed. Users have allowed us to integrate lunchbox posts, workouts and balanced recipes.
chats with chels 
Hey, you girls are doing such a fantastic job at becoming master foodies!! Woah such an aesthetically pleasing page as well as keeping the same theme throughout the course of your DA! You’ve chosen a great filter that brings warmth to the picture and doesn’t take away all the vibrant colours of the food. A great page to get in touch with would be “Sarah’s Day’s Cooking Project “as she is completing something similar to yours. Keep up the great work girls I cant wait to see more recipes added x
LikeLike