Listening with More Than Ears

Outsider witnessing involves noticing what you pick up in the stories of others and how this reflects your values as much as the story-teller themselves. Outsider witnessing has been used in therapeutic contexts, such as narrative therapy by “Enabling a person who is coming to therapy to invite friends or family members into their sessions as witnesses” as “it is much more likely that steps that a person makes in the therapy room can be translated into action in their daily lives” (Carey & Russell, 2003).

Applying the concept to professional contexts can assist to identify values within teams to frame how the future of work could look in optimising productivity and delegate appropriate roles to the appropriate people in alignment with these values.

Through externalising conversations and outsider witnessing, two guests, Ellenie (Elle) Petrou and Tom Bambrick shared their values through the stories they decided to tell about their experiences at work.

“Narrative and story become the way we imagine alternatives and create possibilities, and actualise these options.”

Harlene Anderson, 2007

As Elle (Senior Manager, Strategic Projects at University of Wollongong) explained the complexities of her work, including advising on recommendations for decision-making, she explained that “I need to really listen, I need to understand why they [other people in the organisation] believe it’s the right decision, and understand what is their goal?” Elle also explained that her role entails “helping people see situations using other views… to understand impact” which shows that Elle values fairness and equality of different opinions and people which she agreed when reflecting on her own values, “I’m the first person to put my hand up and question things.” Using outsider witnessing, these attributes about Elle resonated with me as it reflects my consistent effort of offering different perspectives when I’m working on a project or within a team at work.

When reflecting on her club of life, Elle identified that her “parents would definitely agree that I would step in if there was a crisis at home or an injustice.” The reason I resonated with this part of Elle’s storytelling is that my own club of life would agree that I am the first person to step in if there was something going on at home to resolve, no matter how big or small, but like Elle, not in an aggressive way, just to listen first and then offer differing perspectives which shows I value fairness.

“In maintaining our connection with our values we probably have all experienced the power of sharing those values with like-minded people. Outsider witnesses help to meet these two purposes – acknowledging our identity claims as valid, and sharing stories about what is important to us in life. In this way the people we work with come to experience themselves and their preferred identity claims as part of a community of acknowledgement..”

Hugh Fox, quoted in Maggie Carey & Shona Russell Outsider Witness: Some Answers to Commonly Answered Questions

When Tom (Global Academic Quality and Performance Specialist at UOW Global Enterprises) reflected on his own critical incident at work he described that “there was this decision-making paralysis like: Well who’s responsibility is this, because it doesn’t fit neatly into anybody else’s role”. He recounted that he likes to put his hand up in these situations to challenge himself and fill the “gaps in the system”. I resonated with Tom’s recollection of this story as similarly to Tom, I have been in situations at work where there was no clear outline on whose role it was to complete certain tasks and I put my hand up for the challenge and to fill the gap.

When Tom was reflecting on Elle’s story as an outsider witness, he stated, “I really liked when Elle spoke about calling on trusted individuals. I think for me that is something, when I’m faced with a problem that seems to threaten the organisationthat is my first thing that I do”. Tom also stated that what resonated with him about Elle’s story is that “the more that you can open up those doors, to getting more opinions in, the better the decision-making process, and the better the outcome”. These two key attributes Tom identified about Elle’s story are important as not only does it reflect Elle’s values at work, but it also identifies what Tom values and this is the key to outsider witnessing as a practice.

When Elle reflected on listening to Tom’s values, she identified that there were “commonalities around building relationships”. She also identified that Tom also “talks to people who challenge his ideas which resonates with me as well” and he was “talking about gaps in processes” which she plays a huge role in filling with her own projects at work.

Through being an outsider witness in Elle & Tom’s stories, three key values stood out to me that I also resonate within professional and broader, more personal settings.

  • Multiple perspectives to achieve fairness
  • Building relationships through trust
  • Taking initiative to improving processes by proactively filling gaps

Overall, outsider witnessing principles help you notice people who openly validate you (which are referred to as communities of acknowledgement). Through listening to stories beyond the ear and using practices such as outsider witnessing, we reveal our true values both professionally and personally which contribute to the people we are now and will be in the future.

“We tell the story of who we were because we are making sense of how we are travelling towards the future”

Kate Bowles, 2022.

References:

Carey, M., & S., Russell (2003). ‘Outsider-witness practices: some answers to commonly asked questions’.

Bowles, K., (2022). ‘Week 4 workshop’ BCM313 The Future of Work.

Anderson, H., (2007). Collaborative therapy: Relationships and conversations that make a difference.

Stepping back in order to step forward

I have experienced some massive changes and disruptions in the workplace over the past 5 years. I have changed jobs, been bullied out of jobs and experienced major management changes but this story is a little different.

I recently started a job at the beginning of the year as a Marketing Assistant with a really cool company, which seeing as I applied for an unpaid internship, I was ecstatic about being offered a paid role instead. The team at this company are super supportive, really creative and all help each other out continuously which is just a dream as you can imagine. I was especially keen to show them my skills and develop them as well as grow as a person in this role, which is part-time. The company is based in Sydney which is sometimes a two hour drive one-way with traffic which can be taxing when you just want to be home and unwind at the end of a big day.

I was putting in some big days and trying to manage uni, looking after myself, going to the gym, cooking and house work, and manage some type of social life. Needless to say that I couldn’t manage it all. I was struggling to keep up with uni and going to the gym and even manage house work was being neglected altogether. Let alone a social interaction? Hardly, I would talk to my house mates and that was all I could fit in.

“Michael White (1997) then introduced the term ‘re-membering’ into narrative therapy
by developing the idea that people’s identities are shaped by what can be referred to as a
club of life‘ “.

Russell & Carey, 2002. Remembering: responding to commonly asked questions.
Typing on laptop.
Photo by cottonbro on Pexels.com.

My family started to realise the impact it was having on me, even from living five hours away. My two closest club of life members, my Dad and my partner, started to ask me how everything was going and I just broke down. I thought I was managing it okay until they asked me this. I also had someone ask me “So you’re doing all of this, which is amazing, but when do you have time for play, for you?”

This question really stuck with me for a few days and I began to reflect really hard on the workload I was taking on and I realised if I kept going I was going to, not only miss out on making memories in my last semester of uni, but that I was going to burn-out completely.

I decided to externalise these thoughts and feelings with my Dad, which I then explained that I didn’t want to have to cut my uni down to part-time because I am almost finished and it would be silly not to get it done when I am so close. But I also didn’t want to cut down hours at work because I wanted to impress them in order to hopefully gain a full-time position when I graduate. My Dad listened and talked it out with me and offered a number of different perspectives to look at this from, one being, if I do all of this work for this company and they don’t offer me a position at the end of the year, I’ll regret slogging myself into the ground and not enjoying the little time I have left as a uni student.

My Dad allowed a space for me to look at my values and priorities and what is important to me.

“The taking of experience and attending to it and pondering it and putting it into a form means inevitably that we are taking a past, and taking a past that we agree—within ourselves or with others—has consequence. We are saying that our affairs matter, that we have not only a past, but because of that we have a future.”

Barbara Myerhoff, Stories as Equipment for Living (2007)

Having to call my boss and tell them that I was going to cut down my hours caused me a great deal of anxiety because I didn’t want them to think of me in a different light but the emotional labour of taking on a workload that you can’t sustain to the point of burn-out is a worse emotional toll. But I was finding it hard to even handle these emotions at work and not resent my amazing work colleagues because I was feeling overwhelmed.

Ultimately, my boss was really supportive and understanding about the situation and said that she was glad I spoke up when I did and didn’t allow it to get too bad that I couldn’t work at all.

My club of life helped me externalise the conversation of struggling to stay above water and allowed me a place to discover different perspectives of the narrative moving forward into the future chapters of my story. I am almost 2 weeks into cutting down my hours and am so much happier, fulfilled and feel like I can do basic tasks for myself again (uni is still crazy but at least I’m keeping up)!

Moral of the story, overworking yourself to the point of neglecting your priorities is not worth the ‘potential rewards’ you seek. You can still get to where you’re striving for by taking a step back and looking after yourself. These values I have now, of looking after my mental health first and foremost, I hope to continue to take throughout my professional journey into the future.

References:

Business Plan Contextual Report

THE DEVELOPMENT

From the beginning:

To research:

To the update:

To the final DA:

Future Cultures DA Challenge

My Digital Artefact looks at the short-term future of my business, Honey Creative, through a 1- 3 year business plan. I conducted research into business plans as to why a business should build one, the benefits, industry research and what to include in the physical document in order to project the trajectory of my business for the short to mid term future. Blogs were primarily used to inform on my progress of building my business plan and how this changed throughout its development. My research can be found in my progress blog.

Relevant concepts from lectures

The concepts I drew on throughout my research from the multiple futures research and trajectories and planning (futurology and elements of future studies) as I felt this was most relevant when researching to inform the future of the business.

“The past is not a guide to the future. The past can be transcended. Conscious decisions and efforts to achieve great purpose can shape the future”.

Wendell Bell (2003) [1997] p.14) (via Moore, 2019)

This quote by Wendell Bell sums up the purpose of the business plan I have created. It is not a guide to the future, but a guide to the conscious decisions and efforts to achieve the purpose that will shape the future of the business. Through building a business plan, I am able to better understand the business and it’s position in the future, allowing continuous development of short-term actions to achieve long-term goals. I also found that the basic elements of future studies informs the basis of my business plan DA as these elements were used in the research, development and completion of the project.

[Elements of Future Studies] (Moore, 2019)

  • Analysis and interpretation of the recent past and present;
  • Projections of future developments with and without interventions;
  • Descriptions of possible alternative actions and possible futures;
  • Evaluation of Desirability of Alternative Futures;
  • Selection of Specific Policies to Implement for Desirable futures.

Public audiences & social utility

My engagement with public audiences was informed in my social media content plan that informs my short-term actions in order to build towards the goals of the business. This was outlined in more detail in my progress blog. The utility of my business plan changed as a result and currently, it is to inform myself in the present and inform my future self of the progress the business has made.

Progression & refinement

  • Dropped LinkedIn content to focus on current social media content and engagement
  • Changed the final submission to be a video essay to sum up my research findings
  • Decided on a blog series to keep up to date with the progression of the project and to keep track of my research

Peer feedback from pitch

From the feedback on the pitch presentation of my initial concepts, I decided to amend my final submission to be a video essay putting all of my research and progress into one. By participating in the pitch feedback myself, I realised that I needed to create excitement around my research ideas to ensure I was encapsulating the DA experience without being bored of my plan and hence, just completing it to tick a box. I also decided to undergo a branding revamp refocus my content strategy to be more flexible but also more recognisable to my audience as Ruby suggested in this peer comment as well as expanding to TikTok which I have made plans to do in the future. Jess suggested that another area of research that could be interesting is investigating how future technology affects business plans. I decided to discard this as I felt I already had a solid area of research and I didn’t have the time to take on more concepts.

Evolving in the future

My business plan could evolve in the future as the business develops. This could change due to a demand in services or a change in career trajectory depending on the possible future scenarios that are presented to me. As the plan states on the final page, once this 3-5 year future presents itself, I have a number of considerations to take into account before I extend my business plan, such as my future aspirations for travel and my career.

In terms of how the business plan may evolve during its 3-5 years which could change the trajectory of the business plan here are some scenarios I have projected based on past changes to social media and my own life plans:

  • content plan – based on my audience and business trajectory
  • business goals may change
  • shift in social media algorithms, audience preferences and content favourability
  • marketing plan – based on platform changes, audience needs, etc.
  • plan becomes irrelevant – if I choose to take a different career path, take on full-time work
  • Social media as search engines to explore products, services, news, etc.

Future Cultures screenings – round 2!

Welcome back! After finishing the first round of live-tweeting as I explained in my last blog post, it is now time to deep-dive into week 6-11 of BCM325 Futures Cultures screenings! After my self-reflection of my tweets from weeks 1-5 and feedback from my tutor, Chris, I decided to undergo research before the screenings to ensure what I was tweeting during the screening was relevant and not just ticking the box whilst engaging with the subject content.

This round of screenings were a lot more thought-provoking in terms of the implications of technology on society which I reflected in my tweets, asking questions of my peers and coming to sense of the themes present in the screenings in today’s world.

Week 6

Screening: Robot & Frank (2012)

Topic: Artificial Intelligence (A.I.)

Tweets & Interactions –

In week 6 (one of my favourite screenings), I began to implement the subject materials more after the feedback from round one of live-tweeting. For example asking how my peers perceived themselves in relation to a quote I had sourced in terms of pessimists, pragmatists, doubters and optimists‘ attitudes towards AI (Moore, 2020). I also drew parallels between other screenings such as Ghost in the Shell which later I researched was actually in The Blade Runner through a similar projection that the ‘bots’ knew that they weren’t alive but used a similar quote as “I think therefore I am” to describe their existence, questioning what it means to be human.

Week 8

Screening: Arrival (2016)

Topic: Futurists

Tweets & Interactions –

In week 8 I tweeted about and observed that there was an ongoing theme of fear of the unknown of the possible futures that may arise from ‘intruders’ on earth and how that may impact us as a society. According to Wendell Bell, futurists have a common goal which is to seek to know what can or could be (the possible), what is likely to be (the probable) and what ought to be (the preferable) which is what my peers and my owns tweets were seeking to do. The commentary with my peers on this topic fascinated me, especially with conversations around linguistic barriers and how power influences this fear of the unknown. I could have improved my tweets this week by sharing more of the subject materials such as the work of Wendell Bell (1997) stating “In the broadest sense, futurists hope to inform people’s expectations of the future and to help make their efforts shape the future…” which can be seen in the text as the Dr adopts futurist thinking by attempting to inform expectations of the intruder’s to help make their combined efforts in understanding their language and purpose shape the future of the intruders’ impact.

Week 9:

Screening: Alita: Battle Angel (2019)

Topic: Cyborgs

Tweets & Interactions –

In Week 9, I found the topic of cyborgs most interesting especially because it sounds like an absurd concept but considering our use of technology to advance human function, not surprising when you deep-dive. Our relationship with technology and our bodies is argued by McLuhan to be “…extensions of our physical and nervous systems to increase power and speed” and therefore, we are all cyborgs to some degree due to the nature of technology enhancing the human function. This was the focus of my tweets this week, sharing the history of cyborg technology in our every day lives from past, present and future as you can’t have on without the other and how this has evolved over time. “History cannot be imagined without a concept of the past having a future“. I also outlined concerns around data, privacy and security concerns are prevalent in technology that makes us cyborgs today and the advances in the future which was relevant to the subject as a whole.

Week 10:

Screening: Ready Player One (2018)

Topic: Cyberspace

Tweets & Interactions –

This week I retweeted Jess’ tweet as I felt it was relevant that users feel more ‘at home’ in VR simulations than the ‘real’ world even though cyberspace very much exists in the real as it may not have actuality but still can be thought of as real (Deleuze, via Moore). It also links to the projection of persona in the online space and how people can express and project and online ‘self’ without fear of judgement. I also shared tweets around the themes (nostalgia, future, escapism, online privacy) and popular culture references made throughout the text (Back to the Future, Blade Runner and 2001: A Space Odyessy). I also tweeted about the parallel made between the text and The Matrix’s ‘blue-pill of global addiction projecting a dystopian view of cyberspace which has been made throughout history regarding new technologies. I also could have improved this weeks tweets by stating this research in my tweets.

Week 11:

Screening: Don’t Look Up (2021)

Topic: The Futures of Content – Paradigm Shift

Tweets & Interactions:

During the screening of Don’t Look Up, I mainly tweeted about the role of social media and it’s influence within society, especially on social, environmental and political issues we have and will face in the future. I believe that my tweets in this screening were more narrowed to the role of social media which I could have widened my scope to focus more on the subject materials for the week however, I do believe my tweets were observational of the text. I also could have improved this week by including references and subject materials that related to the paradigm shift of the comet destroying Earth and ending civilisation present in the film.

Representation of the future and its reality (podcast)

Business Plans – an investigation (2)

Update on business plan

Content Plan Research

As I discussed in the above video, I decided to drop LinkedIn as part of my feedback loop and focus on my current Instagram and Facebook content plan to inform this requirement of the DA.

I’ve found in my research that a number of content pillars are important to keep your audience engaged consistently with you and your business, rather than just promoting constantly. This allows the audience to feel a connection to the brand and feel as though they are getting value from each post, see below for some examples.

Pinterest

My Content Plan & Purpose

Below is the current plan I have for my Instagram and Facebook pages, I want to focus on giving value to my audience whilst establishing authority in my industry. Moving forward, I want to focus more on personable content and personal brand building to further this authority in the industry and deepen the connection with my audience.

Future Cultures Research

Trajectories & Planning (Week 2)

The key to Futures Studies as an academic discipline is the systematic approach to examining patterns of the past and present in order to anticipate the possibility and the potential of future events and trends.

(Moore, 2019).

Futurology

Bell argues that modern futures studies is a continuation of the futurological quest to understand the world and to make a good life in it and admits that Futures Studies is often done badly, however, it is about taking part in the conscious decision to act (Moore, 2019). Through my DA of my business plan, Bell’s point relates to my conscious decision of acting through planning. Through planning, I am able to adopt futures thinking in order to recognise that planning does not mean that a single outcome will occur through these actions, but rather multiple possible, probable and preferable futures are to be expected. “Futures studies seeks to make the future better, not just preparing for the worse, but ensuring that we make the things happen are the things that we want to happen, and to stop the things that we don’t, with the full knowledge that things may not turn out as we plan” (Moore, 2019).

Planning

World War 2 brought advancements in planning that were unprecedented which put huge demands on leaders to plan for the short and long-term, and carefully regulate the logistics and distribution. Planning is paramount when thinking of Futures Studies, especially when the focus is on the short-term, medium-term and long-term futures. “The primary purpose of futures research is to give coherence and direction to planning processes. Futures research distils a vast array of information from many academic disciplines about dynamics that have shaped the world and how those forces might change to create new opportunities, threats, and uncertainties” (Cole, 2001). Futures research is giving direction to the planning process of my DA of a business plan by bringing to light the different forces that can shape the multiple futures that the plan will highlight throughout its development and beyond. With the DA focus on short, medium or long-term futures, planning is crucial to my DA of a business plan as “Both are idealistic activities seeking to make people’s futures more secure and more fulfilling” (Cole, 2001). In this regard, it is my own future in which I am aiming to plan for to make more secure and fulfilling by attempting to make plans around my business and its trajectory.

Business Plans – an investigation (1)

Before building my business plan it is paramount that I conduct research into what makes a good business plan and what to include in the final plan to best project my goals and trajectory for the business’ future. As stated in my pitch blog post and video, this is part of the Future Cultures challenge of addressing the future in some way through a Digital Artefact, mine being a business plan for my social media management business.

LinkedIn update

In the pitch I stated I wanted to use LinkedIn to develop my professional portfolio. The research I have found on the importance of LinkedIn has found that you should use your LinkedIn profile to position yourself as an expert in your field. “LinkedIn is a great opportunity to build a business reputation, broaden your professional network and help businesses and connections know exactly who you are and what you do”. I used these steps outlined by Kangan.edu and developed my profile accordingly.

In terms of why a business professional should be using LinkedIn, “promoting and branding the self has also become a normalized, accepted phenomenon in ordinary people’s lives… professional adults of all ages manifest themselves online to emphasize their skills and proficiency, hence attracting contacts, contracts, customers, or employers” (van Dijck, 2013).

“An updated profile is a great way to ensure that you can be found by right people at the right time. It’s also an excellent way to find job opportunities and connect with recruiters”

LinkedIn

My LinkedIn Profile Update

Research: weeks 1 – 4

Initial Business Plan research

I used podcasts for most of my research into effective business plans as it was an efficient use of my limited schedule.

This podcast highlighted 7 key areas to focus on when completing a business plan that is easy to understand and follow.

  1. Research the industry
  2. Define purpose of the business plan
  3. Build a company profile
  4. Explain the financials
  5. Marketing Plan
  6. Make the plan adaptable – set a recurring task to revisit
  7. Highlight the uniqueness of the business

The Business Bible highlighted some social media concerns from an influencer point of view which is more relevant to my interest in social media rather than a business plan however, gave me some good insight into how different people manage their profiles and multiple businesses at once under the one brand or persona.

The How of Business highlighted that a business plan creates an order to the chaos of business, while communicating an idea and validate the business model behind the idea, “the business plan is a dress rehearsal for your success in business”. It states that the Business Plan should answer these 4 questions:
  1. Who is the customer?
  2. How will you reach that customer?
  3. How will the business operate and be structured?
  4. What are the financial projections?

Also highlights the concept of the ‘Lean Business Model Canvas’ which is a one-page business plan that answers these questions which can be launched and iterated quickly.

Initial Research from Pitch

  • “The purpose of a Business Plan is to define the business and explain in as much detail as possible how the venture will operate in the current market” – Hormozi, et al. (2002).
  • “A good business plan not only helps entrepreneurs focus on the specific steps necessary for them to make business ideas succeed, but it also helps to achieve short-term and long-term objectives” (Longo, 2019).

Industry Research

  • Audiences on social media are spending exuberant amounts of time online – businesses need to move towards expanding their potential on social media in order to reach their target audience

Pro’s of social media management industry as a career:

Hard vs Soft skills

The Balance Careers

How to build a clientele

  • tune into key words
  • tailor content for specific buying / searching stage
  • interact without being pushy
  • be patient

Client Venue

Initial Business Plan building

  • Industry research to begin the plan
  • Hard vs soft skills needed in social media management
  • Trends, tools and people to follow in the industry
  • Plan to re-evaluate quaterly

mirror mirror: reflection

In terms of my pitch, I learnt that I could improve my field site map to show more of the interconnectedness of different elements within my niche. I learnt that there are so many different media niches out there and that no single person will have the same experience as an another will in the niche.

In terms of my own ethnographic research, I have learnt through this process to explore the audience experience in full and to really take in the mundane aspects of the niche. By reading about other niches that I don’t know anything about, I was able to understand how an audience member stumbling across my page would experience it.

https://caitlinweightman.wordpress.com/2021/08/20/an-autoethnographical-study-of-the-true-crime-niche-pitch/

https://phoebewellss.wordpress.com/2021/08/20/lets-pitch-it/



https://utteromnishambles.wordpress.com/2021/08/20/explorers-guide-to-critters-pitch/

Field site of social media management & product photography as a niche

As discussed in my previous blog post ‘niche, capishe?’ , I am discovering social media management and product photography as a niche to develop my experience in the industry and build a portfolio for the future. So to progress in this research, mapping the field site is necessary to gain an overlook of the relations of the niche. “The term field site refers to the spatial characteristics of a field-based research project, the stage on which the social processes under study take place.” (Burrell, 2009) or more simply put “identifying where the researcher should ideally be located as a participant observer.” (Burrell, 2009)

Photo by cottonbro on Pexels.com

The audience of this niche is primarily businesses looking for tips on how to boost their social media presence, aesthetics and reach with their audience. Social media managers are also included in the audience as they connect with each other for inspiration, networking and community.

What isn’t known about this niche, from a personal perspective, is some of the processes that are involved in social media management such as recruiting clients, how to monetise effectively, scheduling, platforms, exact services that I can offer and if this is needed in my area. With product photography, it is photography shoots and equipment needed, whether this is demanded, processes in editing and monetising this effectively as well that isn’t known to me yet.

The major personas in this space are constantly showing their faces on their pages as well as their work. When showing their persona it is often in an authenticity frame which they amplify to their audience telling them to be ‘real’ on their socials. This is interesting as “the online social environment was largely considered as detached from the ‘real world’…” but “the digital landscape has become increasingly ‘real’, as well as complex and internally differentiated” (Airoldi, 2018).

The main personas’ social media presence is strong, mostly on Instagram.

By exploring social media management, I am hoping to inform business owners of the importance of social media for their business and help them by providing advice, tips and professional services. By exploring product photography, I will also be able to assist businesses with making their products stand out.

In discovering more about social media management and product photography, the following ethnographic research skills will be beneficial:

  • perspective
  • problematising
  • contextualising
  • narrowing
  • exploring

Watch the video for a little more explanation on these and personas!

niche, capishe?

Choosing a niche

A niche is a specific group of people with similar interests that are usually very distinct to that group of people. I struggled with the thought of a niche when looking at one to study as part of research for a university subject (BCM241 Media Ethnographies). Product photography and social media management is the niche I have selected for this subject’s research component.

Product photography and social media management is an interest of mine as a keen media student. This in particular, is a career aspiration as I’m studying Communications and Media with a major in Marketing.

Product photography is a skill I haven’t delved into yet but I believe it will be a useful skill moving forward in my career. I have some social media management skills however, I am hoping to expand my knowledge further of this. Product photography and social media go hand-in-hand and are valuable skills for my future therefore, through this research I am hoping to refine this as a specialisation.

Within social media management I am particularly interested in personas and they way people project a ‘voice’ and a personality that may be completely different to their everyday self. This relates to the concept of mediatisation.

Mediatisation is “…how the formation of the contemporary self is now constructed and displayed through technologies and forms of expression that resemble media forms. In other words, we communicate through printed text, through images, through video and audio and in a way that re-constructs our identity through these various signifying systems.” (Marshall, Barbour and Moore 2020 p2)

Ecology

Locations/platforms

In this digital age, product photography is valuable for businesses to set their brands apart and ensure they stand out, especially within the world of e-commerce as consumers can’t physically touch a product before they purchase.

“Quality photos that tell the right story will meet customer expectations” (Nesbitt, M. 2020).

I have found so far that the locations of this niche are predominantly on Instagram and Facebook with professionals displaying their work through their business pages. Facebook and Instagram have a ‘shop’ feature which is used by some to promote their services and products. They also use websites to display further information about their services to their potential clients. Some of these professionals use LinkedIn however, their presence here is moderate compared to Instagram and Facebook. I have also discovered that there are threads on reddit dedicated to showcasing users’ product photography and sharing tips with each other.

Presenters Personas

I would argue that product photography is almost a persona of the product itself. You are setting up what the product may look like in every day life or pairing the product with other objects that fit the ‘profile’ of where, when or what the customer can do with the product. You are projecting through a lens – pun unintended.

“…home in on what others take for granted in everyday situations, and approach what most overlook as commonplace with intrigue” (Hasbrouck, J, 2018). I believe product photography can relate to this quote about ethnographers as I found myself overlooking the detail of product photography as a consumer. It wasn’t until I started to look into it I could appreciate the process behind each shot. Consumers are unknowingly influenced by this process when they purchase a product that is carefully curated through the images. The same can be said for social media accounts, unless you start analysing them, you are unaware of the curation and preparation some people and businesses reach to achieve their persona which are very definitive of each creator in this space.

As for communicating my findings with a public audience, I haven’t completely nutted this out yet so stay tuned for more to come on social media management and product photography as a niche!!

Watch the video below to see more of my findings :))

Reflection on Networking

When I selected this subject, I knew undertaking research would be a challenge for me but I decided to take it on as I know research is an important part of any job this degree will take me into. I enjoyed the research project more than I thought I would as it was a topic I selected and therefore, something I was interested in. The topic I chose was discovering whether networking during online university has been hindered and whether students are at a disadvantage going into the workforce because of this.

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I felt like this was a solid research topic as all students in the BCM212 cohort had been learning online and would have input into the topic. This is something I was also passionate about due to my own experience of a lack of meeting people in my degree as I spent two weeks doing face-to-face classes at the beginning of my degree before online learning was introduced. However, I realised this may affect the reflexivity of the research as I had a point I wanted to make rather than showing with research. I learnt that this was okay as long as I was able to recognise this and point it out early.

Some issues I ran into were:

  • A small number of respondents to my survey (23) – I felt this wasn’t too little not to carry out the research but I would have liked to have more respondents. I tried to get as many respondents as I could by distributing the survey on Twitter with #BCM212. I also responded to others’ surveys and left links on their posts to my survey for them to return the favour, however not a lot did.
  • Writing the opinion piece – I struggled a little bit to put numbers into words and try and elevate the findings of my research into something meaningful.
  • Procrastination/deadlines – I felt I did a relatively good job with persevering when I felt at a cross road however, I could have done better by planning my final task in advance to avoid clashing with other deadlines.

I believe my survey questions were well thought out and structured so the respondents had a clear question that also had clear answers to choose from. Next time when undergoing a research task I will plan an alternative method when not getting many respondents on my survey. Although I had stated this as a possibility in the risk matrix, I didn’t have a plan to combat this until it was too late.

Overall, I really enjoyed the topic and have since been researching a lot of different topics with the lessons in mind that I’ve learnt from this subject when reading about research findings. The findings of my research were similar to what I had predicted would come of the results which was that students’ abilities and opportunities to network have been affected. However, although it is clear that networking can play a major role in securing employment, it is unclear whether students are at a disadvantage because of a lack of networking.